Is online advertising dead?
I don’t think so. I’m still seeing advertisements with good response rate.
After studying some of the online advertising sales letters with good response rate, I realized that the fundamentals of online advertising has not changed.
The only problem is that the days of short opt-in squeeze pages are gone. Prospects are getting immune to the idea of opting in. Nice graphic and squeeze page design can no longer impress the prospects.
I just read this blog post and it confirms what I have seen myself about squeeze pages. The author goes on to explain how you can utilize a well written classic sales letter to make your online advertising more effective. (Read the whole post by clicking on the post title.)
I believe that utilizing video is also going to be a key both in online advertising, squeeze pages and in sales letters. I have seen this used very effectively and I believe this trend is going to increase more and more.
Do you have ideas on how to make online advertising more effective? I'd love to hear them.