Monday, October 13, 2008

Social Bookmarking Service

I just discovered - actually was directed to - a free service for submitting to social bookmarking sites. If you don't know the purpose for social bookmarking, just do it anyway. If you are trying to get your blog or your website up into the search engine ranks, social bookmarking is crucial and you need to do it to every individual page and every blog post. So now for the free service... Drumroll please...

This handy tool will enable you to do your bookmarking quicker and more efficiently even though there is still some manual submission involved. You should be able to bookmark to about 50 sites in 15 to 20 minutes. Nifty, huh?!

Do you know any other free handy tools for online marketing that you'd like to share?

Friday, October 10, 2008

Maximize Your Online Advertising

Is online advertising dead?

I don’t think so. I’m still seeing advertisements with good response rate.

After studying some of the online advertising sales letters with good response rate, I realized that the fundamentals of online advertising has not changed.

The only problem is that the days of short opt-in squeeze pages are gone. Prospects are getting immune to the idea of opting in. Nice graphic and squeeze page design can no longer impress the prospects.

I just read this blog post and it confirms what I have seen myself about squeeze pages. The author goes on to explain how you can utilize a well written classic sales letter to make your online advertising more effective. (Read the whole post by clicking on the post title.)

I believe that utilizing video is also going to be a key both in online advertising, squeeze pages and in sales letters. I have seen this used very effectively and I believe this trend is going to increase more and more.

Do you have ideas on how to make online advertising more effective? I'd love to hear them.

Get all the Leads You Need