Saturday, September 6, 2008

Need the secret to jump starting traffic to your website?

My Best Kept Secrets To Increase Web Site Traffic From Scratch
July 12, 2008
By Kenneth Koh
(copied with permission)

Helping you to increase your website traffic has always been my top priority and today, I’m going to share with you my best kept secrets to increase web site traffic from scratch.
Like many of you, I started my career in internet marketing with little knowledge, no JV partner, no internet marketing friend and I didn’t pay thousands of dollars to attend any seminar on internet marketing. I started from scratch, learning the ropes by reading tons of ebooks and email newsletters (blog wasn’t popular when I started online).
So I believe whatever web site traffic strategy that works for me will work for you.

My Most Important Web Site Traffic Strategy

My most important web site traffic strategy is viral marketing.
Viral marketing is a huge topic by itself and it encompasses many different strategies, including viral ebook, viral software, affiliate program, tell-a-friend system and even list building.
Before I even start thinking about the details of any new web site, the first question I will ask myself is “How can I multiply my initial traffic into more traffic?” If I can’t get a good answer to this question, I will not build the web site at all. (Clarification: I’m referring to mega web sites like LeadsLeap, not those little Adsense or affiliate web sites that rely on search engine traffic.)
The whole idea of viral marketing is that you want people to tell other people about your website.
You may think all you need is an affiliate program. If you do, you are dead wrong! Just because you are having an affiliate program doesn’t mean that people will start spreading the words. In most cases, they won’t!
The key in viral marketing is to create a buzz in the community. You need to position your new web site in such a way that there is some novelty in it, something that will make people say “Hey, it sounds interesting” or “Hey, this is something new”. If you can do that, together with a good supporting system such as an affiliate program, your web site will spread like wild fire.

Next, You Need Web Site Traffic Starter

I derive the term Traffic Starter from Fire Starter. When you set up a fire, you need fire starters. Similarly, if you want your website to spread like wild fire, you need a traffic starter, which is the initial traffic to your website.
Can you imagine what will happen if you burn lots of fire starters but you fail to put some charcoal around them? Yes, you get some initial fire but it soon dies.
In the case of web site traffic, the charcoal is the viral marketing components. That’s why I say viral marketing is the most important web site traffic strategy. You MUST have that in place before even thinking about where to get your initial traffic. Am I clear on this point?

Ok next, where do you get the initial traffic?

Frankly, it really doesn’t matter where you get the initial traffic, as long as the traffic you receive are targeted.
When finding the initial web site traffic, an important question to ask yourself is “Where can I find people who are interested in my web site?” Whatever answer you get, go there and find ways to channel the traffic to your website.
It could mean you have to pay some money to advertise. It could also mean you have to write to some website owners and strike out some JV deals.
When I first started, I had no JV contact and I got all my initial traffic from advertising. I spent quite a bit on advertising (5 figures to be exact), but I soon earned back the money because I put a lot of “charcoal” around my traffic starter. Get the idea?
That’s really my main secret to increase web site traffic and I hope you get the gist of it.
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