Today is the beginning of the Winter Olympic games and although we don't have TV and won't be seeing much of the games, we'll follow the highlights via the internet news.
But it got me thinking...
Am I an olympic champion internet marketer? And just as important - are you?
What is necessary to turn us into olympic champion marketers? I have a few ideas, but I'd welcome yours too. So feel free to comment...
So lets look at some characteristics that might help us become "Olympic Champion" marketers:
1) Champions have the ability to focus on the goal and never give up. That may be one of the most important characteristics to success in any field of endeavor. It assumes that we know what the goal is and that we're willing to focus on it to the exclusion of distractions and rabbit trails. I must admit, I haven't been very successful at this, but I'm trying to get better. One thing that helps me is to write down about 2 or 3 primary goals for the day before I get started. That helps me focus on doing the things that really count and that will take me a step closer to my goal. FYI my primary goal is to earn enough online to enable us to get out of debt. (Why are we in debt in the first place? Ummmm...don't even ask!)
2) Champions are willing to learn skills and push themselves beyond what they think their limits are. For each one of us that will mean something a little bit different. For an olympic champion it may mean practicing 15 minutes a day longer than anyone else. For a marketer it may mean learning html code when you're beyond the age you thought you could learn such new and complicated things.
3) Champions are willing to take risks. We saw that so clearly in the Superbowl when the New Orleans coach made some pretty daring and risky calls. He seemed to understand that ultimate risks were required to win the ultimate game (at least for NFL Football, anyway)! And I'm sure we'll see LOTS of risk-taking during the Winter Olympics. For those of us who are marketers, it may mean taking a risk on a new piece of software or a technique that looks like it may result in big payoffs. I don't mean that we should be stupid and jump on every bandwagon that comes along. We still need to do our research and be analytical, but occasionally something comes along that is so obviously a risk worth taking, that we should take it. I've gotten stuck on both ends of this - taking a risk on both "duds" and "diamonds" and I think we can all agree that taking a risk doesn't necessarily mean the outcome is always good.
4) Champions spend lots of time practicing the things that will take them farthest - and being willing to do it over and over and over. I can imagine that if an athlete is able to identify a weak area that needs to be perfected, he will spend a great deal of time practicing and perfecting that specific skill. So will marketers. Do we hate writing and submitting articles? If so, we either need to find another strategy to accomplish the same thing or hire someone else to write the articles or just grit our teeth and write articles. Not too difficult to figure out but the advantage we have over athletes is that we can work around our weak areas and still come out ahead.
5) Champions give just a little bit more. Notice I didn't say "take." They give and that's what olympic champion marketers need to do too. We need to have the "give" mentality instead of the "take" mentality. As marketers, we should always be giving more value than our partner or client on the other end is expecting. Olympic champions do just that! They give it their all and hold nothing back.
I welcome your ideas of characteristics to add to this list. Here's to all of us becoming "Olympic Champion" marketers!
Friday, February 12, 2010
Wednesday, January 13, 2010
#1 Video Marketing Software
Are you using video in your marketing efforts? If not, this is something you really need to do if you want to have the edge on your competition. In 2008 we bought each other a Flip video camera for Christmas. I started using it immediately but didn't really know much about how it could be used in marketing until recently. I'm still learning along with you, but this is something I wanted to share with you.
It is now possible to use your videos to build your list by embedding an opt in box. And you can embed viral sharing tools and much more. If this sounds like a good idea to you, you should check out the #1 video marketing software that will make it possible for you to do all of this and more easily than you could have imagined.
Due to FTC rule changes, I must make the disclaimer that I do not make any guarantees and that the links in this blog post are paid advertising. Please check out the link and decide for yourself in regard to the claims that are made.
It is now possible to use your videos to build your list by embedding an opt in box. And you can embed viral sharing tools and much more. If this sounds like a good idea to you, you should check out the #1 video marketing software that will make it possible for you to do all of this and more easily than you could have imagined.
Due to FTC rule changes, I must make the disclaimer that I do not make any guarantees and that the links in this blog post are paid advertising. Please check out the link and decide for yourself in regard to the claims that are made.
Thursday, December 3, 2009
Importance of a Unique Product or Service
Today I’d like to explore a factor that is very important when evaluating a business opportunity. Is the product the company is offering truly unique?
How can you evaluate this? First of all, and especially if it is a nutritional product or other physical product, you can check to see if it has a patent. If it does, or even if it has a patent pending, it is less likely that there will be a multitude of copycat products flooding the market. Just as an example, when acai first hit the US market, it represented a good opportunity. However, because it was a product based on a fruit and it couldn’t be patented, after a short time many, many products came unto the market claiming to be the best acai. As a result, a company based on the uniqueness of acai is no longer a very good option. It is no longer truly unique.
If a product has a patent, you can be assured that it has been proven to be unique and it will probably represent a long lasting opportunity. There are also services that can be unique. Whenever there is a problem that needs to be solved and someone comes up with a solution that is better than previous solutions an opportunity is created. Getting into a market when that solution is new and before copycats have glutted the market can be a very good opportunity.
Occasionally something comes along that is so unique and so important that it presents an extraordinary opportunity. Most of us hope that we will be in the right place and the right time when that opportunity comes along.
You can find out about just such an opportunity by clicking on unique product.
How can you evaluate this? First of all, and especially if it is a nutritional product or other physical product, you can check to see if it has a patent. If it does, or even if it has a patent pending, it is less likely that there will be a multitude of copycat products flooding the market. Just as an example, when acai first hit the US market, it represented a good opportunity. However, because it was a product based on a fruit and it couldn’t be patented, after a short time many, many products came unto the market claiming to be the best acai. As a result, a company based on the uniqueness of acai is no longer a very good option. It is no longer truly unique.
If a product has a patent, you can be assured that it has been proven to be unique and it will probably represent a long lasting opportunity. There are also services that can be unique. Whenever there is a problem that needs to be solved and someone comes up with a solution that is better than previous solutions an opportunity is created. Getting into a market when that solution is new and before copycats have glutted the market can be a very good opportunity.
Occasionally something comes along that is so unique and so important that it presents an extraordinary opportunity. Most of us hope that we will be in the right place and the right time when that opportunity comes along.
You can find out about just such an opportunity by clicking on unique product.
Sunday, November 22, 2009
Choosing a Home Business
Choosing a business, especially a home business can be a process that is filled with landmines. I know, I've stepped on a few myself. So how do we determine what constitutes a really good home business opportunity?
I've identified a few of the factors you may want to consider. I'm sure there are probably more, but these will help you avoid some of the common landmines and perhaps save you much money and grief. It's my hope that these tips will also direct you to a good home business that will be a source of wealth for you and your family.
1. Is the product or service something unique that isn't already available in multiple places? Wouldn't we all like to get in on something like this...fortunately due to creativity and the ability to build upon previous technology, science and experience, opportunities like this still do come around occasionally.
2. Is there demand for the product or service offered by the home business you're considering? There is no point in having something unique if the market for it is too small or too specialized. New technology or new discoveries are often in high demand. Another consideration is whether the people who will want this product or service have the money to spend on it.
3. Is the company behind the product or service backed by solid leadership with a proven track record? This may not seem very important in the grand scheme of things, but I personally have seen many people lose their entire income stream because of the lack of integrity of leadership. In most cases the company folds or goes through a serious down turn when leadership isn't solid and/or isn't in agreement or lacks integrity and changes rules at their own whim.
4. Is the company in a good place in its growth cycle? A company that is 2 or 3 years old is a much better risk than one that is in "start up" phase of less than 2 years old. Statistics show that the vast majority of companies go belly up during that initial "start up" phase. If you want to take advantage of your home business opportunity for a long time to come, this is an important factor.
5. Is the company at the beginning of the momentum phase of its growth? If all of the other criteria are in place, but the company has already passed the momentum phase and is a household name, the opportunity for significant growth and income is definitely more limited than with a company in the initial stages of momentum. You can ride that momentum phase to the top and become wealthy as a result.
6. Is the start up cost reasonable? Reasonable is probably different for each of us, but I would be wary of a product or service that is inflated in its initial investment requirements simply to justify an inflated compensation plan.
7. Is the marketing of the product done in such a way that anyone could do it? Can it easily be duplicated? This is an important consideration especially when you factor in how much time you have (or don’t) to dedicate to finding customers. A system that you can follow will make your job so much easier, especially if you’re new at running your own business. If you’re contemplating a network marketing business, it’s essential to having a marketing system that works is essential.
I'm sure there are probably other factors, but analyzing these will give you a much better way to evaluate a decision than the average person who may not take the time to do their research before jumping onto a home business opportunity.
I'll be expanding on these points in future posts, and I hope you'll take the time to have a look at the opportunity I believe fits all of these criteria. Simply go here to receive more information. Don't forget to get your free marketing system you can use to promote any home business or internet business you may already be committed to.
I've identified a few of the factors you may want to consider. I'm sure there are probably more, but these will help you avoid some of the common landmines and perhaps save you much money and grief. It's my hope that these tips will also direct you to a good home business that will be a source of wealth for you and your family.
1. Is the product or service something unique that isn't already available in multiple places? Wouldn't we all like to get in on something like this...fortunately due to creativity and the ability to build upon previous technology, science and experience, opportunities like this still do come around occasionally.
2. Is there demand for the product or service offered by the home business you're considering? There is no point in having something unique if the market for it is too small or too specialized. New technology or new discoveries are often in high demand. Another consideration is whether the people who will want this product or service have the money to spend on it.
3. Is the company behind the product or service backed by solid leadership with a proven track record? This may not seem very important in the grand scheme of things, but I personally have seen many people lose their entire income stream because of the lack of integrity of leadership. In most cases the company folds or goes through a serious down turn when leadership isn't solid and/or isn't in agreement or lacks integrity and changes rules at their own whim.
4. Is the company in a good place in its growth cycle? A company that is 2 or 3 years old is a much better risk than one that is in "start up" phase of less than 2 years old. Statistics show that the vast majority of companies go belly up during that initial "start up" phase. If you want to take advantage of your home business opportunity for a long time to come, this is an important factor.
5. Is the company at the beginning of the momentum phase of its growth? If all of the other criteria are in place, but the company has already passed the momentum phase and is a household name, the opportunity for significant growth and income is definitely more limited than with a company in the initial stages of momentum. You can ride that momentum phase to the top and become wealthy as a result.
6. Is the start up cost reasonable? Reasonable is probably different for each of us, but I would be wary of a product or service that is inflated in its initial investment requirements simply to justify an inflated compensation plan.
7. Is the marketing of the product done in such a way that anyone could do it? Can it easily be duplicated? This is an important consideration especially when you factor in how much time you have (or don’t) to dedicate to finding customers. A system that you can follow will make your job so much easier, especially if you’re new at running your own business. If you’re contemplating a network marketing business, it’s essential to having a marketing system that works is essential.
I'm sure there are probably other factors, but analyzing these will give you a much better way to evaluate a decision than the average person who may not take the time to do their research before jumping onto a home business opportunity.
I'll be expanding on these points in future posts, and I hope you'll take the time to have a look at the opportunity I believe fits all of these criteria. Simply go here to receive more information. Don't forget to get your free marketing system you can use to promote any home business or internet business you may already be committed to.
Subscribe to:
Posts (Atom)
Get all the Leads You Need
Posts
